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| Illustration of tarot card The World, in the Tarot de Marseilles edition |
Often, entrepreneurs find themselves stuck even before the creation board stares them back into the face. Of course, you will have an idea. Oftentimes, if that idea can sell 5$ it can also be a one million dollars idea.
While I was browsing yet again for jobs on Upwork I stumbled across an offer for creating good copy that generates more sales and follow-through for an online MVP agency. I was not familiar with MVP (Minimum Viable Product) so spending a good 10 minutes on the subject was worthwhile. You can do it too, here.
Back to the client, they have an online subscription based service which helps entrepreneurs validate their ideas before committing too much on the capital side, while also tackling the essentials of branding and product development like design, planning, strategic development and effective production. By this time I was hyped and really thought: ok, I advertise myself as a copywriter on Upwork so why not also do landing pages and such for a service that I really think could help a few lost souls. A few touches of magic and it could take off, I guess. This is how the idea of the title came to my mind. Trying to get creative juices flowing and visualizing myself doing the task (like every pro should learn how to do) I started to dissect the problem and even turn it upside down. How would our world, which unfortunately has become more like a product (that's why I thought of the association) look like if it was a Minimum Viable Product (MVP). And voi-la! Stunning that it actually looks like an MVP! Before jumping to conclusions let me briefly take you through entrepreneurial God himself and try to layout his thought process (funny thing to imagine as I feel God is a Samadhhi state of consciousness).
So,
1:1–2. 1 In the beginning God created the heaven and the earthHe thus laid out the bare minimum considering that a feasibility study would waste up time.
What happened afterwards?
He started to add features one-by-one, a golden rule of MVP.
The rest you most likely know. His design looked something like:
starting with light on the first day and ending with mankind on the sixthNow, everything was ready for the marketplace.
Isn't there something missing?
Of course it is. Where's the copywriter? Allow me to indulge in this imagery and think of the serpent as the first good copywriter as it lays the whisper of desire into humankind's ear. So it goes.

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